The tufting process comprises of a tufter injecting the pile through a backing cloth from behind.

Each pile is individually injected, the closer the tufts, the higher the density. Products of a higher density use a larger amount of material and are therefore more expensive.

The quality of the wool is also important. All of our Hand Tufted Wool ranges are made with high grade wool and have over 250,000 tufts per square metre.